b2b is a specialist agency with a mission:

We are committed to helping clients grow and become sustainable.

Our USP and core capability is supporting the business and commercial development of independent professional organisations.

Our clients include; institutes, royal chartered bodies, societies, associations, trade bodies, trusts, chambers, professional networks and other industry communities.



The CIPD and Halogen Software Employee Outlook survey reveals that as well as feeling performance management systems are unfair, almost a third of employees also feel progression within their organisation is unachievable, with one in five stating that their managers do not effectively communicate objectives and expectations.

Trust and confidence in senior leaders has fallen to a two year low, with almost one third of employees believing that performance management systems are unfair. That’s according to a survey of over 2,500 employees published today by the CIPD, the professional body for HR and people development, in partnership with Halogen Software.

The survey is now produced twice a year. This will allow more time for trends to develop between surveys and CIPD will also be running more topical reports in between.

b2b partnerships helped form this partnership to enable Halogen raise their profile in the UK.

Halogen Software offers an organically built cloud-based talent management suite that reinforces and drives higher employee performance across all talent programmes. With over 1,750 customers worldwide, Halogen have been recognised as a market leader by major business analysts and has garnered the highest customer satisfaction ratings in the industry.

View the press release here.

Download the Spring Report here.

We understood GE Lighting’s objective to position itself as experts and educate public sector sustainability and energy managers about the efficiencies, issues and challenges facing carbon reduction and green activities.

We tailored a long-term partnership between GE Lighting and our client the Carbon Trust to address challenges, share best practice and educate the public sector on new innovations and technologies. The partnership will enable both parties to support and encourage the public sector to implement sustainable and low carbon practices.

This was launched this year at the Carbon Trust Public Sector Conference which you can read about here.