Generating a 298.7% ROI in Commercial Partnerships

Generating a 298.7% ROI in Commercial Partnerships

The CIPD appointed b2b to run a consultancy project to identify new income generating opportunities across the institute. Early 2009 the institute appointed us to develop their partnership strategy and sell and implement the range of the opportunities we identified...
Closing the Gap on Content Marketing

Closing the Gap on Content Marketing

The Chartered Institute of Procurement & Supply (CIP) is a world renowned Institute operating in a highly competitive sector. This Institute selected b2b to support them with the development of their member engagement strategy, specifically to develop a series of...
Building Community Growth through Learning and Development

Building Community Growth through Learning and Development

The Challenge We have been working with The CIPD for approx. 6 years to support their commercial partnership development programme, when CIPD asked us to explore how a potential strategic partnership could support the community growth and profile of their industry...