Harnessing CIPD’s Research Potential Through Partnership

Harnessing CIPD’s Research Potential Through Partnership

The Challenge Way back in 2009, CIPD were sure it had a range of untapped opportunities across the organisation that it could harness to generate new income that could be re-invested back into supporting their member services and deliver on their business priorities....
Closing the Gap on Content Marketing

Closing the Gap on Content Marketing

The Chartered Institute of Procurement & Supply (CIPS) is a world renowned Institute operating in a highly competitive sector. This Institute selected b2b to support them with the development of their member engagement strategy, specifically to develop a series of...
Building Community Growth through Learning and Development

Building Community Growth through Learning and Development

The Challenge We have been working with The CIPD for approx. 6 years to support their commercial partnership development programme, when CIPD asked us to explore how a potential strategic partnership could support the community growth and profile of their industry...