Strategy at its Core: Developing Long Term Commercial Partnerships

Strategy at its Core: Developing Long Term Commercial Partnerships

Background When b2b started working with the Pensions Management Institute (PMI), the Institute hadn’t previously undertaken any specific commercial partnerships or sponsorship activity other than occasional events sponsorship and was looking to embrace sponsorship as...
Reaching SME’s: Commercial Go-To Marketing Strategy

Reaching SME’s: Commercial Go-To Marketing Strategy

AAT Learning Product Commercial Go-To Market Strategy AAT is the UK’s leading independent professional body offering skills-based accountancy and finance qualifications. AAT’s members are a core source of advice and support for small businesses. b2b worked with AAT to...
Better Procurement Service and Standards

Better Procurement Service and Standards

Procuring FM Services As part of our work with CIPS, we were challenged to develop a better procurement service and raise standards. In answer to the brief, b2b developed a content partnership between Engie and CIPS to provide members with resources to support...