We developed the partnership between our client the CIPD and PA Consulting (one of the world’s leading innovation and transformation consultancies), on CIPD’s flagship ‘People & Machines’ programme of work. People & Machines explores AI and automation in the world of work. To find out more and read the outcomes from this new research, read here.

To do this we worked with CIPD to scope the People and Machines programme of activity and identified an opportunity for a leading thinker on AI and Robotics in the workplace to partner with CIPD on this activity.
We identified, through a series of exploratory meetings with a range of leading organisations in this space that PA Consulting’s objectives aligned with the CIPD People and Machines aims.
PA were excited about the ability to align with the independent CIPD on this increasingly topical agenda within CIPD’s membership and wider business community and were keen to work closely with CIPD on the research, content development and range of strategic and practical critical business outputs on the subject.

The partnership we developed spans over 12-18 months and delivers value to those who are making decisions about the blend of future of machines and automation in the workplace and how to introduce and implement changes in this area.
The Research outputs are focused on supporting; CIPD Members, Employers, the wider HR industry, wider business stakeholders and drivers of people strategy.

The programme resulted in:
• New insights
• Industry thought leadership
• Content and commentary
• Wide PR/Media coverage
• Profile and exposure to the HR industry
• Substantial revenues for CIPD
• Business development opportunities
• New revenues
• Brand profile
• Both organisations increasing their voice and showcasing expertise in this area

The CIPD PA Consulting Research outputs went live on 30th April 2019 with extensive media, business trade press, HR press coverage and is being shared extensively into CIPDs membership and wider business audience. A number of social campaigns, marketing and communications activity led by CIPD will provide ongoing activation points for both CIPD and PA Consulting to talk to the industry and showcase expertise.