Our Services


With years of experience working within the professional association sector, our consultancy services enable our clients to reach their potential, achieve long-term growth and sustainabilty. With mounting economic pressures, competition and changing landscapes, many professional membership organisations are reassessing their viability, redefining their purpose, proposition and competitive position.

Strategic and Operational Planning
Commercial Strategies
USP & Proposition Development
Member & Customer Engagement

Member & Customer Engagement
Learning Strategy
Content Strategy
Thought Leadership, Insights & Voice

Social Media & Marketing Strategies
Member, Customer & Community Acquisition

Sponsorship & Partnerships

b2b are the leading sponsorship and partnership development organisation for the professional association sector. We build sponsorships, partnerships and strategic alliances that drive; impact, change, income, growth and increased profile. We have years of hands-on experience working internally with our clients to build; research, content, programmes, campaigns and event-based partnerships and sponsorships. We are skilled in getting the balance right between preserving independence, credibility and releasing benefits that align the right brands to your business.

Sponsorship Strategy, Policy & Criteria
Sponsorship & Partnership Review
Partnership Proposition Development
Sales & Negotiation

Sponsor Identification
Lead Generation
Sales Proposal Creation

Identification of Internal Opportunities
Valuation of Opportunities
Sponsorship Management & Delivery

Commercial Development

b2b understands the value of independent professional organisations from a third-party, commercial perspective. We work with clients to identify, develop, navigate and position their proposition, programmes and services ahead of their competitors and external disruptors. We successfully deliver services that; harness opportunities for growth, launch into and reach new markets, raise profile and generate alternative revenues to ensure long term sustainability.

Identifying New Income Generating Opportunities
Implementation of new revenue generating activity
Commercial Proposition Development
New programme and product development
Go-to-Market Strategies
Business Development Services
Bids, Joint Ventures and Tenders

Training & Development

Our skill-set is hard to come by and our clients employ us as an extension to their in-house teams to build-out their capability. We share our expertise and know-how via b2b’s learning academy; a range of learning and development programmes for both groups and individuals. Our academy tailor’s business and commercial development, sponsorship and partnership development training we share our know-how via a blend of;

Workshops & Surgeries
1-2-1 Mentoring, Shadowing & Coaching
Corporate Development & Team Skills Transfer
Apprenticeships & Internships
Bespoke Blended Learning Programmes and Modules

Register to find out about our upcoming training events, call 020 7710 9495 to speak to a member of team b2b about your training needs or email Learning@b2bpartnerships.org