Our Services


We provide a wealth of consultancy services, focused on enabling our clients to reach their potential and achieve long-term growth and sustainability.
With mounting pressures, competition and changing landscapes, many professional bodies and membership organisations are questioning their viability and purpose. b2b understand the value and importance of independent industry associations and can help you to identify and implement drivers for change.

Strategic and Operational Planning
Commercial Strategies
Proposition Development

Data Insights & Member Engagement
Thought Leadership & Voice
Digital Transformation

Social Media & Marketing Strategies
Member, Customer & Community Acquisition

Commercial Development

We understand the value your organisation presents from a commercial perspective and can help you navigate and position yourself ahead of competitors and external disruptors. We are focused on the value that your organisation and industry represents from a third party perspective and have built a model of services for clients to help them grow, reach new markets and generate alternative revenues to ensure long term sustainability.

Mapping Opportunities
Scoping of Commercial Propositions
Proposal development
Valuation of Activities
Joint Ventures and Tenders

Learning & CPD

We can help structure and deliver your learning proposition, so it is current, relevant, cost effective and engaging. There has never been a more important time to review your learning strategy and ensure you are providing a high quality learning, CPD and development experience.

The way people consume information has changed, with 74% of learners accessing content through mobile devices. CPD and Learning Programmes are a strong way for professional bodies and membership organisations to increase engagement, generate revenues and ensure strong retention.

Learning/CPD Strategy
Learning Content and Customer Need
Platfrom & Delivery
Customer Engagement & Journey

Sponsorship & Partnerships

b2b are the leading sponsorship sales organisation for the professional association sector. Our focus is to make sure we deliver our clients impact, change, income, growth and increased profile. We have years of experience and are aware of the challenges when developing commercial arrangements, such as preservation of independence, defining benefits, valuation and aligning the right brand to your business.

Identification & Development of Opportunities
Sponsorship Delivery & Management

Sales Proposal Creation
Sponsor Identification & Lead Generation
Sponsorship Strategy, Policy & Criteria